The main path, difficulties and policy suggestions of transformation and development of textile enterprises in China

In recent years, the growth of the output value and profit of China's textile industry has been declining year by year, and the international competitiveness has gradually weakened. The main obstacle that restricts the development of China's textile industry is that the market competitiveness is not strong due to low level of equipment, insufficient investment, insufficient brand building capacity and lack of management ability, and enterprises should deal with the external environment. The ability to change is insufficient, and is vulnerable to changes in policy environment, market demand, raw materials, energy and labor costs. To get rid of the current difficult situation and enhance the international competitiveness, enterprises need to further improve the level of technology and equipment, strengthen brand construction, optimize the product and market structure, so as to achieve development. At the same time, the government should reduce the tax burden of textile enterprises and improve the policies and measures to support the "going out" of textile enterprises, encourage the technological upgrading of textile enterprises, realize the transformation of products and market, and maintain the international competitiveness of China's textile industry.
In recent years, the output value and profit growth of China's textile industry has declined year by year. In 2008, the export and profit of textile industry for the first time had been negative growth for the first time in ten years, and the scale of investment fell rapidly. In 2011, the output value, profit and investment growth of textile industry slowed down, and the export growth rate even approached zero. With the increase of domestic labor, financing, raw materials and energy costs, and the influence of RMB appreciation, international trade barriers and other factors, the international competitiveness of China's textile industry has gradually weakened. In the fierce market competition, the textile enterprises only accelerate the industrial structure, market structure and product structure adjustment, improve their own technological innovation, scientific and technological research and development, operation and management ability, through transformation to achieve survival and development.
From 5 to June 2012, we studied the transformation and development of Chinese enterprises, and made a special research on the transformation and development of about 300 enterprises in 10 provinces and regions such as Guangdong, Hubei, Liaoning and Sichuan, among which there were more than 80 enterprises in the field of textile industry. Nearly 2000 questionnaires were issued, of which 81 were valid questionnaires received by the textile industry. The preliminary analysis of the survey data shows that in the financing environment, the human resources environment, the enterprise sales and profit, the sample enterprise is better than the field research enterprise, which is related to the good overall management status of the sample enterprises.
The overall situation and preliminary analysis of the textile enterprises visited
The nature of the enterprise
The 12 enterprises surveyed were state-owned enterprises, 6 were collective enterprises, 49 were private enterprises, and 5 were Hong Kong, Macao and Taiwan funded enterprises. 35 of them were listed companies, accounting for 43.2% of the total number of respondents.
Enterprise size and sales revenue
Among the surveyed enterprises, there are 31 large enterprises, 36 medium-sized enterprises, 12 small enterprises and 2 micro enterprises. In 2011, the total assets of the company were 60 billion yuan, the smallest was 2 million yuan, and the enterprises with assets over 5 billion yuan accounted for 12.2%; the largest sales revenue was 52 billion yuan, the smallest was 2 million yuan, and the income of more than 5 billion yuan accounted for 13.2%. Generally speaking, the scale of China's textile enterprises is generally small, and the sales revenue of enterprises is directly related to the scale of enterprises.
Distribution market distribution
The survey of the distribution of the product sales market from 2007 to 2011 shows that most of the products are sold in the domestic market, the average proportion of the domestic market is 77.03%, and the proportion of the domestic market in 13 enterprises is above 90%, accounting for 41.91% of the visited enterprises, and the effective samples of this problem are 31, and the trend is rising year by year.
There are 2 enterprises in more than 30 export countries and regions, both in Guangdong and Zhejiang Province, which are more developed in textile industry, all are private holding enterprises, and their operating time is over 15 years. One of them is a listed company. The vast majority of the exported products are under 10 countries and regions, and the average number of countries is 3.8; in 2007, there is one in more than 50 countries and regions, and no in 2009 and 2011.
The growth of the sales revenue in the last three years
About the growth of the sales revenue of the enterprise market in the last three years, 25 fast growth in the visited enterprises? More than 10%? Snow, 38 steady growth (5% - 10%? Snow, 13 slow growth? 0 - 5%? Snow, 5 sales income decrease.
Of the 25 enterprises whose sales revenue increased by more than 10%, only 1 were listed companies and 4 were state-owned enterprises, accounting for 2.86% and 33.33% of the sample enterprises respectively. The proportion of R & D personnel in the 25 enterprises from 2007 to 2011 is 9.76%, which is higher than the average of 8.6% of all sample enterprises. Among the 25 enterprises, 9 enterprises lead the technical level of product production equipment to the advanced international level, and 13 enterprises have reached the advanced level in China. It shows that the level of equipment technology has a great influence on the quality and competitiveness of the enterprise products, thus affecting the business performance of the enterprises.